Want to grow your website traffic consistently, attract new customers, build loyalty with current customers, and become a brand leader in your space?
Discover the power of a blog.
The benefits are endless.
But be warned: you can’t be lazy or promotional.
The goal is to continually add value by publishing informative, altijdgeil well-written articles created with strategy and customer engagement in mind.
Grow online traffic.
Nurture and convert customers.
Keep current customers engaged.
Differentiate you from other similar businesses.
Grow demand and interest in your products or services.
The beautiful thing about a blog?
They provide benefits long after publishing.
This is where more outweighs less; the more blogs you create, the more of the above benefits you’ll receive.
That means valuable and engaging content that doesn’t just promote your services or products.
And all must be written with SEO in mind, something I covered extensively in SEO Writing: Top 47 Tips to Master a Combined Art.
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Following are seven real ways a blog can help your businesses, plus some examples of companies with blogs that are boosting their businesses right now.
1. Increase Traffic to Your Site
Post frequent and consistent content that drives educational and entertainment value, and you’ll increase your website’s traffic.
More traffic equals more leads for both B2B and B2C companies, whether you’re marketing SEO services or the latest footwear, or have a news-driven website that relies on increased traffic for stronger advertising revenue.
Companies see significant benefits when they blog frequently compared to companies that blog infrequently or not at all.
More people on your site can only mean more potential for reservations/bookings, more submissions to your contact form, and more potential client inquiries.
Stronger website traffic is good for any kind of business – especially for visitors who discovered your content as they were searching for a solution to their problems.
Create content that speaks to your target audience’s pain points, and make sure the headlines accurately describe the content that follows.
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2. Attract New Customers
Whether you’re shopping for motorcycle parts or bras, those businesses with consistent and frequent blogging will attract the most attention.
And more attention translates into more new customers (again – if the content adds value!).
Two companies stand out in this area – Roland Sands Design, which provides a fresh feel to aftermarket motorcycle parts and apparel, and Glamorise, a nearly 100-year-old plus-size bra company.
Both update their blogs frequently and provide educational and entertaining content that fuels a searcher’s needs.
How do you do research online before buying a product or service?
You probably use Google or other search engines to research just about every purchase or buying decision, whether big or small.
The more expensive the product or service, the more research is likely conducted.
You’d likely check out every review or news bits available before spending $40,000 on a Ducati V4R, but maybe about five minutes for a pair of $15 Ducati socks.
Finding informative, engaging blog content on the subject can help sway your opinion and ultimately become a factor in your purchase.
Every business needs a helping hand…or 10.
Hand your unique tasks over to expert freelancers with every kind of skill who can put the finishing touch you need on any kind of project.
While creating a blog strategy may take some time out of your day, it’s going to be worth it.
An educational blog allows your potential customers to research a solution on their own time and contact you when they’re ready to purchase.
Here are a few examples:
A pest control company can provide information about local pests and the DIY solutions for battling these pests while keeping safety from chemicals in mind.
An apparel company can post weekly or monthly style predictions and outfit tips per season.
A tax consultant’s business could benefit from the expected and considerable upturn in tax-related searches at certain times during the year and provide keyword-optimized tax advice (see the Google Trends screenshot below for the phrase “tax help”).
Google Trends Helps Track trends of keywords
Remember, it’s essential to create blogs with SEO best practices in mind and be relentless about promotion across social news channels and newsletters.
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This will ensure that your blog acts as a round-the-clock tool for nurturing customers and potentially bringing in leads.
Make sure every blog post inspires action of some kind or another, so include CTAs throughout.
Depending on your business, you might want people to read another related piece of content, fill out a form to get a quote, call you to set up a consultation or click an advertiser’s ad to improve ad impressions.
Industry Example: Legal Blogging
If you work at a law firm, there’s no question that potential customers are looking for legal services online.
Many of them are primed to move forward as soon as they find what they’re looking for.